About the Client
The project was initiated by an entrepreneur aiming to transform the grocery shopping experience. The core objective was to shift grocery purchasing from a traditional "buy by product" approach to a lifestyle-based model, where users receive curated "Shopping Bags" tailored to their dietary habits, ethical preferences, and health goals.
Challenges
Our team had to solve 2 complexities. First, we had to build a platform that could understand the deeply personal food choices of each user. Second, we had to solve a massive data puzzle, gathering product information from European supermarkets.
A Complete Personal Experience: We needed to handle a user's highly personal details, including their specific diets, allergies, calorie goals, and even ethical concerns like animal welfare.
Getting the Data Was Tough: European supermarket data was disintegrated and in different formats, so our biggest challenge was finding a creative way to gather the detailed information our platform needed.
Making Sense of the Data: The system needed to learn how to recognise that one supermarket's store brand was the same as another. Besides, how to turn recipe ingredients into actual items people could buy.
Speed Was Crucial: With a database of over 200,000 products, the system had to be incredibly fast, delivering personalised results in an instant without making the user wait.
Solutions
We built a smart "Shopping Bag" platform to make grocery shopping faster, cheaper, and perfectly tailored to your lifestyle.
Plan Meals, Not Just Items: Users choose their meals, and the platform creates a shopping list with the right ingredient quantities.
Save Money Automatically: The system compares the price of the entire shopping bag across multiple supermarkets and finds the cheapest combination of stores to buy from.
Checkout in One Click: The system compares your shopping list price across multiple stores to find the best overall deal.
Impact & Reflection
This project exemplifies Bugloos’ commitment to quality, innovation, and user-centred solutions. By combining smart technical solutions with a lifestyle-driven UX, the platform redefines grocery shopping, providing measurable value for both users and clients.